Automation Tutorial

Create an abandoned cart workflow

In this tutorial divided into two 10-minute videos, learn how to set up an abandoned cart workflow with the Brevo's (formerly Sendinblue) Automation interface. Also discover a number of hints and tips for getting the most out of your workflow!
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20 minutes

What is an abandoned cart workflow?

With an abandoned cart reminder workflow which targets customers who have left a product in their shopping cart, you can encourage them to finalize their purchase. You just have to send them a customized email with details of the articles in their cart and a link they can use to finalize their purchase.


Improve your conversion rates:
50 to 75% of people do not complete their order process. However, on average, 44% reminder emails are opened, 12% are clicked on and 30% of clicks result in a purchase.
Boost your revenue:
By sending an abandoned cart reminder email, you encourage your undecided contacts to complete the purchase.
Meet the instructor

Charlotte Ganster

Charlotte is the Brevo Academy's Manager. A trained educational engineer, she enjoys devising, writing and designing learning experiences which are as enriching as they are fun: video tutorials, interactive lessons, apps, serious games, and much more according to the project. To do this, she immerses herself in the learners' needs in order to create customized training courses in line with their profile. 
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